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Best Tools for E-commerce Website Marketing

Updated: Feb 5

Choosing the best tools for your e-commerce website marketing depends on your specific needs and budget. However, some general categories of tools can be incredibly helpful for most online stores:

Website Optimisation and Analytics:

  • Google Analytics: This free tool provides invaluable insights into your website traffic, user behaviour, and conversion rates. Use it to track how visitors find your site, what they do once they arrive, and where you can improve to increase sales.

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Hotjar logo:

  • Crazy Egg: Similar to Hotjar, Crazy Egg offers heat maps, recordings, and A/B testing to help you optimise your website for better conversions.

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Email Marketing:

  • Mailchimp: A popular and user-friendly email marketing platform with a free plan for up to 2,000 subscribers. Use it to create and send newsletters, promotional emails, and abandoned cart reminders.

  • Klaviyo: A powerful email marketing platform with advanced features like automation, segmentation, and personalization. Great for growing businesses with larger email lists.

  • Constant Contact: Another user-friendly email marketing platform with a variety of features and templates. Offers a free trial so you can test it out before committing.

Social Media Marketing:

  • Hootsuite: Manage all your social media accounts from one platform. Schedule posts, track engagement, and respond to comments and messages.


  • Buffer: Similar to Hootsuite, Buffer allows you to schedule social media posts, track engagement, and analyze results. Offers a free plan for individual users.

  • Sprout Social: A more comprehensive social media management platform with features like social listening, competitor analysis, and reporting.

Search Engine Optimization (SEO):

  • Ahrefs: A powerful SEO tool that provides keyword research, backlink analysis, and competitor research. Great for serious SEO efforts.

  • SEMrush: Another popular SEO tool with similar features to Ahrefs. Offers a free plan with limited features.

  • Moz: A well-established SEO tool with a focus on on-page optimization and keyword research. Offers a free plan with limited features.

Pay-Per-Click (PPC) Advertising:

  • Google Ads: The most popular PPC platform, allowing you to target your ads to specific keywords and demographics. Great for driving traffic to your website and generating leads.

  • Bing Ads: Microsoft's PPC platform, often overlooked but can be a good option for reaching a different audience than Google Ads.

  • Facebook Ads: Target your ads to a specific audience on Facebook and Instagram. Great for building brand awareness and generating leads.

Content Marketing:

  • Canva: Create beautiful graphics, social media posts, and other visual content without needing design skills. Offers a free plan with limited features.

  • WordPress: The most popular website content management system (CMS). Easy to use and customize, with a vast library of plugins and themes.

  • Grammarly: Check your writing for grammar errors, typos, and plagiarism. Offers a free plan with basic features.

Customer Relationship Management (CRM):

  • Salesforce: A powerful CRM platform with features for managing leads, contacts, deals, and customer support. Great for larger businesses with complex sales processes.

  • HubSpot: A user-friendly CRM platform with a free plan for basic features. Great for small and medium businesses.

  • Zoho CRM: Another user-friendly CRM platform with a free plan for up to 10 users. Great for small businesses.

Remember, the best tools for your e-commerce website marketing are the ones that fit your specific needs and budget. Start with a few tools that you think will be most helpful, and then experiment and track your results to see what works best for you.

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